AMA Conference 2020

Online exhibitions with Google Cultural Institute

Online exhibitions with Google Cultural Institute

By Bill Thompson
Steve Crossan
James Davis

SUMMARY

A transcript of a discussion about the Google Cultural Institute, focusing on creating online exhibits and editorial around them. The panel also considers whether virtual exhibits deter visitors from attending museums in person.

If I see beautiful sandy beaches online from the travel industry it doesn’t make me not want to go there –it has the opposite effect - I now really want to go there. It’s the same for me with cultural institutions. There’s also the idea that they may not have found that gallery if it wasn’t online.

Resource type: Guide/tools | Published: 2014