The NSPCC’s legacy team commissioned On Agency to devise a creative solution to help colleagues in supporter care speak with more supporters about gifts in wills. The outcome was the development of a co-created ‘mind map’. This case study was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration.
The supporter care team are currently generating between 50-100 legacy leads, or enquirers per month. This is the equivalent of 600-1200 prospects per year, or a telemarketing or direct mail campaign. Not only has this work saved the NSPCC money, but it has ensured more supporters have been offered a relevant alternative way of donating to a cause they care about. Above all, should just 10 per cent of these new enquirers go on to leave a gift, based on current average gift values and the gift types, this work could generate more than £1,000,000 per annum.