Nina Simon: The art of relevance

What do the London Science Museum, New World Symphony, and the National Park Service have in common? They are all fighting for relevance in an often indifferent world.  

The Art of Relevance explores how mission-driven organizations can matter more to more people. The book is packed with dozens of inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community.

The Art of Relevance was written by best-selling author Nina Simon, rooted in her experience as a museum director and activist for more open, inclusive, effective cultural institutions.

You can read the book for free online here

Here’s Nina sharing some of the key points from the book in her 2016 TEDx talk.