Networked marketing – The Manchester Weekender

The Manchester Weekender, now into its fourth annual run, was created by Creative Tourist on behalf of Manchester Museums Consortium to take advantage of the annual autumnal ‘critical mass’ of culture, visitors and, crucially, partnerships. Helen Palmer explains how it kicks off the autumn cultural season by creating a weekend-long snapshot of the best of the city’s art and culture and gives visitors sufficient motivation for booking a visit; adds depth to the visitor experience; and encourages business and student/family tourists to extend their stay or return.