Natural partners: digital media and arts
Digital technology has reshaped how businesses interact with the cultural sector in the UK. This report explores the nature of the partnerships between digital media business and arts organisations. Nineteen case studies of partnerships are described, all demonstrating how diverse the collaboration can be.
Go2Give is a social enterprise which sprung up directly out of collaboration with The Lowry. The director of a barcode technologies company, who had previous experience working with groups of people on volunteer shifts at the Cheshire Constabulary, wanted to work more closely with the cultural sector. He approached The Lowry to test a secure volunteer shift management system that could alleviate pressure on the organisation’s volunteer administrative system.