My Freelance Journey – Blog 5: Highs and Lows
MY FREELANCE JOURNEY is a new bi-monthly blog series where we follow Arts Marketing and Fundraising consultant Beckie Smith on her journey into life as a freelancer .
Blog 5 - HIGHS and LOWS
Those of you with children will know that there are certain phrases that people say so often they become annoying. “They grow up so fast”, “Everything is just a phase”, “We’ve all been there”. Silently, you shout back “I wish they would grow up”, “This isn’t a phase, they are like this all the time” and “Yes, well good for you, I’m here right now and it sucks!”
I soon learned there are equally annoying phrases associated with freelancing. “It’s feast or famine”, “Make hay when the sun shines” and” It’s not what you know but who you know.”
Let’s talk about that feast and famine.
I’ve been a freelancer for about 3 months now, and twice already I’ve planned to take over the world. I think - if I get all of these clients, on top of my existing ones (and they come in at the same time) I’ll need to employ people. I’ll need to get offices, I’ll need a health and safety policy, I’ll be able to call myself a ‘firm”. Suddenly I’m standing in front of a massive glass window with the Bristol city-scape below me, like ‘Jessica’ in Suits. I’ll need a copywriter, a campaign specialist, an internal marketer (because I’ll be too busy to manage my own twitter feed) and of course I’ll need a ‘Donna’ (only in my firm she is most likely to be called Caroline!).
But the reality is that you will win some of the clients, but not all, and will still need to manage your own twitter feed.
Your clients won’t all come in at once; instead they will come in staggered, meaning that if you’re lucky you’ll have enough work to keep you going, hopefully with something else in the pipeline. Clients will often change their timescales. You probably won’t need staff after all, and you can cancel your office order entirely, because your dining room table will be just fine for a little while longer.
When you become freelance, you put so much emotional investment into your plans, it is (almost) as mentally consuming as having a child. Making your website live is like ‘labour day’ and every small success of ‘your first external phone call’ or ‘first genuine enquiry’ is as celebratory to you as when your child smiles for the first time.
There is a flip side. If you don’t win a client, or you have a quiet day, it is hard not to take it personally - to separate a bad day at work from a bad day for you. You will soon realise that often, contracts are given through personal recommendation. The saying “It’s not what you know but who you know” has never rung more true.
We all like to complain when we have so much work it comes out of our ears, especially those of us juggling family lives too. I can think, “I’m supposed to be working part time, but I have so much work on I’m doing a full-time job, and I’ve got the kids and...”This is where the saying “Make hay when the sun shines” comes in. I find I need to celebrate the busy times, because the quiet times can make you feel quite lonely and – on a bad day - question why you went freelance at all.
In the same way that parents often need to join play groups for the sake of their own sanity (a chance to leave the house, make some friends and have someone to talk to), I’ve found it helpful to find ways to meet other people in a similar situation. My advice is get yourself to networking groups, invite yourself to meetings and sign up for regional discussions. Rest assured, you will either bump into someone you know, or will meet someone in the same boat as you. In my experience, every event I’ve been to, has generated at least one new lead, and has made that “why did I go freelance question” quickly disappear.
So far, I haven’t had any ‘no client time’ yet. But I am told that when that does happen, it is important not to let it show. Clients can sense it when someone is desperate for work and it doesn’t do well for your reputation. When you get new interest, make sure you don’t jump too quickly. Try saying, “Let me see if I can move some things around…” (knowing the dishes can wait until tomorrow).
My freelance experience has been a roller coaster of highs and lows. The lows can make me feel lonely, very much at sea, and as though everything is down to me. But the highs can make me feel elated. This isn’t just a good day in the office, this is a good day for you, for what you have created and for what you have made happen – all by yourself!
Beckie Smith, Directing Consultant, Flying Geese