AMA Conference 2020

Lovemarks – the future beyond brands

Lovemarks – the future beyond brands

SUMMARY

Brands have run out of juice. People have grown to expect great performance from products, services and experiences. And most often, we get it. A few years ago, Saatchi & Saatchi looked closely at the question: what makes some brands inspirational, while others struggle? And they came up with the answer; Lovemarks: the future beyond brands.

How do I know a Lovemark?
Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect – but there the similarities end. Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.

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Resource type: | Published: 2013