An evaluation and case study of a large-scale, mutlidimensional arts tour and education project. Torbay Council brought an award-winning, interventionist work of public art, RedBall UK, to the streets, enriching cultural tourists’ experiences and allowing visitors to see familiar places in a new light.
As the whole country was getting ready to welcome the Olympics to Britain, Torbay Council and Dartington were keen to produce a Cultural Olympiad project of regional and national significance which focused on capturing the passions and aspirations of people through creative and interventionist art.
Acknowledging that much of 21st century tourism is driven by culture and activities and building on their growing reputation for delivering quality art and cultural activities, Torbay Council want arts and culture to be one of the key drivers that continues to encourage visits (and the associated visitor spend) to the Riviera.
Redball UK took place throughout June and July 2012. It consisted of two main strands; ‘RedBall Project’ - a tour of Kurt Perschke’s RedBall around the South West and London and ‘RedBall Education’ - the delivery of an engaging and inspirational education project aimed at raising aspirations of students in the South West.