Key issues and opportunities facing audience development practitioners
Shoshana Fanizza of US consultancy Audience Development Specialists (ADS) thinks ahead to 2014 and outlines her advice for the year ahead which take on board the key issues and opportunities she feels face audience development practitioners in the US. This short article has been adapted from the ADS blog and was originally posted in 2013.
1 Community Projects Rule!
I have seen the increase of the use of arts to engage with their communities and provide solution based projects. I believe this trend will continue and becoming stronger since the younger generations dig being a part of these types of formats. It is also known that the younger generation will donate money to these types of programs. They want their money to be invested in improving their communities – community impact is going to be more important than
ever. It’s not just about selling tickets, it’s going to be more about joining the rush of the arts we create.