This case study explores the key success factors and learning outcomes of Philharmonia Orchestra’s successful audience development project, iOrchestra. Discover how a mixture of digital installations, interactive stations and live concerts were used to reach audiences whose engagement with top quality orchestral music was low or non-existent.
iOrchestra demonstrated the value of a ‘whole family’ or ‘whole community’ approach rather than limiting it to school projects – sharing made repeat visits more possible, and the creation of their own paths towards the experience.