Liverpool Philharmonic Kids Club was set up in 2012 in order to help children and their families to gain a better understanding of the world of Classical music. It is primarily aimed at children from 18-months to 12 years old. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.
Based on the feedback, we extended the club to include a signposting feature for our main Orchestral season concerts. We discovered that families sometimes found it difficult to know how to progress to the main Orchestral season once their children were too old for family concerts which are recommended for 4-10 year olds. From this we devised a Kids Club recommended logo to highlight less challenging programmes or Sunday afternoons (avoiding late finish performances on school nights). We signposted more clearly to our under 25’s £7 tickets, and suggested the idea that actually it was okay to leave in the interval if the total concert length was too long.