Insight: The Attention Economy – insights on media consumption
Insight: The Attention Economy – insights on media consumption
By
Nicolle Cannock
In an attention economy where every second holds value, the competition for visibility has transformed. From the hottest streaming shows to breaking news stories and the latest TikTok challenges, they’re all fighting for attention. Nicolle Cannock, Head of Insights at Dewynters shows us how they use audience insight to identify the most effective media channels for each campaign.
In an attention economy where every second holds value, the competition for visibility has transformed. From the hottest streaming shows to breaking news stories and the latest TikTok challenges, they’re all fighting for attention.
In a world where audiences feel inundated by advertising, and marketing budgets contend with escalating media costs, understanding the evolving patterns of media consumption across generations becomes paramount for arts organisations seeking to reach both new and existing audiences
In this session, originally live streamed from AMA Conference 2024, Be Bold, Be Brave, Brighton, Nicolle Cannock, Head of Insights, Dewynters uses audience insights to discern the most effective media channels for campaigns.
Viewing time: 45 minutes
Transcript: The Attention Economy (Word)
An online session sponsored by Dewynters for the AMA Conference, Be Bold, Be Brave, Brighton 2024.
