How to plan a successful social media campaign
In this session recorded at Digital Heritage Lab's Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session was sponsored by HdK.
This recording is 33 minutes in length.
The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.