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CultureHive > Article > Building a customer relationship management strategy
15th July 2013 Sara Lock

Building a customer relationship management strategy

By: Katy Raines


Customer relationship management (or CRM) needs time, loyalty and dialogue. The author of this article explains what we mean by CRM, how you can benefit from a CRM approach and when it works best. You’ll also find examples of when things don’t go to plan – as well as tips and advice on creating your own CRM strategy.

CRM works best when:

• There are many opportunities to interact directly with the customer;
• A new customer feels they are joining a ‘community’ of buyers;
• You have a clearly defined and segmentable customer base.

All of the above fit the arts.

| Published:2013

Smart tags: strategic strategy customer relationship management CRM audiences

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