How the arts has added value to business marketing

How the arts has added value to business marketing

By Arts & Business


The UK is a recognised leader in the creative, performing and visual arts and many businesses have benefited creatively from working with the arts. This book of case studies shows how many companies are harnessing the power of the arts to add value to their businesses in terms of marketing, branding and corporate communications.

The first ever Innocent smoothies were sold at London musical festival Jazz on the Green in 1998 – and the company’s quirkiness, customer focus and love of jazz have been hallmarks ever since. So, for Innocent, Fruitstock isn’t just an opportunity to meet and entertain the people who buy its drinks – it is a celebration and reiteration of the values that have shaped the company since
it started out.

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Resource type: Guide/tools | Published: 2014