A quick reference guide to how marketing techniques can help dance schools deliver new students through their doors. It presents a number of practical and low-cost tools: getting your key messages right; strengthening your online presence; keeping the flow in interesting news and information (especially through social media); database and email marketing; and building local relationships including with schools and groups.
You probably already collect email addresses, but are you using them effectively? Send a welcome email to new students and those who haven’t taken a class in a while, with an offer that encourages them to come back soon. Email is an extension of your studio and helps you tell your story.
Local connections are invaluable, so strengthen your relationships with the schools and groups in your area. Word-of-mouth is one of the most effective marketing tools around and can prove to be a great way of bringing dance into the community.