Gifts in kind sponsorship

Gifts in kind sponsorship

By Anya Sampson


When the Birmingham Repertory Theatre - The REP - celebrated its 100th birthday and the re-opening of its refurbished building in 2013, it wanted to secure sponsorship from a wide range of companies including gifts in kind packages. In this short case study, Development Manager, Anya Sampson describes how the beauty, hair and equipment suppliers Ellison's gift in kind sponsorship provided The Rep all it needed to open the new wigs and make-up room ready for its 100th Birthday season.


  • The REP received approximately £12,000 worth of fixtures and fittings that provided all we needed to open the new wigs and make-up room ready for our 100th Birthday season. 
  • The REP’s Head of Wigs and Make-up is running five master classes for five colleges chosen by Ellisons. 
  • Ellisons has a generous package of tickets and hospitality which it can use to entertain staff and clients throughout the year at The REP. 
  • Ellisons logo has been promoted alongside the opening of our new building in print and prominent places throughout the foyer.
Resource type: Case studies | Published: 2014