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CultureHive > Guide/Toolkit > Getting the best out of qualitative research
23rd October 2013 Sara Lock

Getting the best out of qualitative research

By: Martyn Richards


An essential guide to getting the best out of qualitative research – an alternative approach to the commissioning process.

6. Don’t cut corners
Arts organisations have historically spent as little as they felt they could ‘get away with’ in terms of commissioning research. While this is understandable with limited budgets, the paying of incentives should not be scrimped on.
The accepted practice in qualitative research is to incentivise or reward respondents for their participation.

| Published:2013

Smart tags: research qualitative market research

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