Can you tell our readers a bit about what you do?
The Family Arts Campaign is the UK’s largest audience development initiative and intends to engage more (and more diverse) families in arts, culture and creative opportunities.
Whether you’re a venue, company or artist, a theatre, a library, a gallery or museum the Family Arts Campaign can support you to reach and engage with family audiences, and provide an excellent welcome to visitors of all ages. We have developed specific guidelines for improving family and age-friendly provision through our Family Arts Standards and Age Friendly Standards.
We also offer training, events, resources and marketing support. Many of our events are free and are a great way to share learning across art-forms and with organisations of various shapes, sizes and expertise.
What is the best way for people to approach you?
You can also sign your organisation up to our Family Arts Standards quality-mark, and add your family events to our listings website for free promotion to up to nine million families through a range of family-facing partner channels.
What makes your organisation stand out? How do you make a difference to the sector?
We know that intergenerational creativity can have a real impact on children and adults. Since we started out in 2012, we’ve worked with over 3,000 organisations who are passionate about providing arts and cultural opportunities to families across the UK.
We bring together people who are passionate about what they do, to share learning, gain inspiration, and make connections, across art-forms to develop audiences of all ages.
What new initiatives do you have coming up?
We’ve recently brought our training programme online, with a series of low-cost webinar workshops in partnership with the AMA. These complement our existing event programme of training and sharing seminars, and the national Family Arts Conference Find out more about all of our upcoming events coming up here.
What else would you like our readers to know about you and your work?
Alongside our work for families with children, we support organisations to be inclusive of older audiences too. You can sign up to the Age-Friendly Standards quality-mark, a set of best practice guidelines when welcoming older audiences. You can also attend one of the biannual Celebrating Age sharing seminars, and add your age-friendly events to our listings website for promotion.| Published:2019