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CultureHive > Guide/Toolkit > Understanding the domestic and international tourism industry
27th January 2014 Sara Lock

Understanding the domestic and international tourism industry

By: Jonathan Mountford


Jonathan Mountford explored several areas in which AMA conference 2013 delegates could engage with cultural tourism and the incoming visitor market in the UK.

Nonetheless there are several important advantages to working with the travel trade and understanding the various components will make it easier to target. You don’t have to be a big musical such as Mamma Mia! to engage with the travel trade as they are also looking for niche products and free products and they will feature you in their brochures as they are looking to offer consumers ideas on what to do.

| Published:2014

Smart tags: strategic marketing cultural tourism

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