Expert advice on fundraising challenges

Digital  fundraising,  which  can  range  from  simple  things  like  JustGiving  or  a  Twitter account, right through to more elaborate initiatives such as Omaze, is not a dark art. Nor is it 'something that the youngest member of the team can lead on'. It is a way for people of all ages to have a dialogue with your organisation, to build a stronger relationship which could lead to financial support, and which might also be transacted online. This should be part of any fundraising strategy, rather than a standalone, as it is rare for a campaign to be conducted solely online. So if you are not confident with digital fundraising, how about playing with it a little? We promise you won’t break the internet.