AMA Conference 2020

Evaluating a summer of data

Evaluating a summer of data

By Mischa Eligoloff

SUMMARY

The summer of 2013 saw Torbay Council undertake an unprecedented evaluation project. Eleven events, exhibitions, opera, and festivals were subjected to rigorous analysis based on robust evaluation and participant feedback. This work built upon the previously published evaluation work carried out by the Creative Torbay teamm, crunching the data for individual cultural projects over the past five years. The results are presented here with key observations and a guide to reading the data.

On first glance the report does contain lots of data. This should not put you off reading through to the key learning points which will clearly explain how you can use the data and the collection techniques to help your organisation become more sustainable: using the data to get funding and attract new audiences.

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Evaluation Research
Resource type: Research | Published: 2014