AMA Conference 2020

Enhancing your word-of-mouth and viral marketing

Enhancing your word-of-mouth and viral marketing

By Nicky Webb

SUMMARY

Report on a session about enhancing word-of-mouth through storytelling, viral marketing and generating buzz, and how to transform this into an ongoing relationship.

This session examined how talking points and stories around art events and
activities emerge and catch on, how a buzz is generated and how this is
harnessed and translated into an ongoing relationship with the public.

Includes a case study around various Artichoke projects, including the "Sultan's Elephant".

Resource type: Case studies | Published: 2012