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CultureHive > Case Study > Effective search engine optimisation and online visibility for arts organisations
21st October 2013 Sara Lock

Effective search engine optimisation and online visibility for arts organisations

By: Thomas Jones


The Globe is a rural arts venue based in the town of Hay-on-Wye in Powys. It’s used for live music, theatre, art exhibitions, community groups, debates, workshops and as a general cafe/restaurant. Since relaunching its website, improving its search engine optimisation, user experience and digital marketing practices, the Globe has seen a dramatic change in its online presence. This case study describes the ways in which the Globe improved its online visibility.

Objectives

  • To increase the percentage of online ticket sales 
  • To increase the geographical reach of the venue to those living in Powys and Herefordshire 
  • To engage with the local community and to provide useful information about events/groups/workshops
| Published:2013

Smart tags: SEO Online Google Analytics engagement digital digital marketing audience development analytics

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