Digital Heritage Lab

Effective fundraising strategy

Effective fundraising strategy

By Michelle Wright


This Digital Heritage Lab webinar recording will equip you with the necessary skills to start developing an effective fundraising strategy for your organisation. Michelle Wright explains how to create the right fundraising strategy for you, looking at how to strategically utilise different income streams and diversify your income portfolio. You will learn how to set your goals strategically and how to embed fundraising across your organisation, getting the rest of the team on board and making sure your strategy sticks.

This webinar recording is 1 hour and 20 minutes in length.

Resource type: Webinars and films | Published: 2021

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.  It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.