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CultureHive > Article > Do I need a CRM or a donor database?
19th April 2015 Sara Lock

Do I need a CRM or a donor database?

By: Purple Vision


In this article, Mags Rivett from Purple Vision discusses in detail the difference between a CRM and a donor database and considers why that difference matters.

We think it’s important to note the word platform when describing a CRM tool. Whereas a donor database anticipates ways of working in more traditional ways – donations received by cheque, mailings sent through the post, donor enquiries received by phone; and mainly relies upon human beings typing data into it – a CRM platform anticipates a very different way of working.

| Published:2015

Smart tags: fundraising data donor stewardship fundraising database CRM

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