AMA Conference 2020

Do I need a CRM or a donor database?

Do I need a CRM or a donor database?

By Purple Vision

SUMMARY

In this article, Mags Rivett from Purple Vision discusses in detail the difference between a CRM and a donor database and considers why that difference matters.

We think it’s important to note the word platform when describing a CRM tool. Whereas a donor database anticipates ways of working in more traditional ways – donations received by cheque, mailings sent through the post, donor enquiries received by phone; and mainly relies upon human beings typing data into it – a CRM platform anticipates a very different way of working.

Resource type: | Published: 2015