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CultureHive > Guide/Toolkit > "Follow me": How do we know if digital 'pull' marketing is working?
2nd November 2012 Sara Lock

"Follow me": How do we know if digital 'pull' marketing is working?

By: Jane Finnis


How do we know if online ‘pull’ marketing is working? Case studies from Contact Manchester, complemented by tips from Culture24 for using Google Analytics effectively.

How do we know if online 'pull' marketing is working? Case studies from Contact Manchester, complemented by Google Analytics tips from Culture24.

  • Arts organisations should be leading the way because we have the creative content and the exciting art that people want to share with each other.
  • In theory we should also be open to taking more risks. Our brands are freer than most other organisations, so we should be the risk takers.
  • Social media is a free resource in terms of actual hard cash.

 

| Published:2012

Smart tags: word of mouth social social media relationship Google Analytics friends followers fans analytics