AMA Conference 2020

Digital Marketing Academy report

Digital Marketing Academy report

SUMMARY

Discover more about Digital Marketing Academy 1.0. This report includes an overview of the programme, case studies from three of the Fellows, details of the experiments that took place and the impact they had on their organisations.

Using lean or agile techniques the Academy introduces new ways of working based on experimentation, rapid iteration and continual testing that involves audiences and users at every stage of the process. The Academy
is a central point for knowledge exchange — Fellows share their learning with each other and across the sector.

Resource type: Case studies | Published: 2015