Digital Lab. Theatre By The Lake. Vlog 2. Changing Direction
The second Vlog by Rachel Swift (Head of Communications) and Meg Eyre (Marketing Manager) at Theatre by the Lake as part of their Fellowship at AMA Digital Lab.
In their second Vlog Meg and Rachael update us on their conversations with their tech team and their understanding of their audience based on an Audience Spectrum Report from The Audience Agency. Based on both these things they decide to move from live streaming to pre-recorded video and target the segment Facebook Families.
Rachel Swift (Head of Communications) and Meg Eyre (Marketing Manager), Theatre by the Lake