AMA Conference 2020

Cultural tourism toolkit

Cultural tourism toolkit

By Karan Thompson

SUMMARY

Karan Thompson guides us through the background and inception of the Tourism Toolkit for Ireland’s Cultural Experiences she created during 2012 for Fáilte Ireland – Ireland’s National Tourism Development agency. The Cultural Experiences Toolkit was designed as a resource for cultural organisations and individuals working in the cultural sector – e.g. those developing events and festivals, managing cultural attractions or cultural activities etc.

The approach used in the Toolkit is to provide the cultural provider with a practical guide and approach to developing a cultural tourism strategy, implementing it successfully and monitoring and evaluating its success over time. The information in the Toolkit provides a step-by-step approach to:
• Understanding cultural tourism and how it can benefit the cultural business,
• developing an understanding of the tourist visiting their region,
• gaining insights into the most effective ways to engage with the cultural tourist,
• data collection – key information to collect from the tourist ...

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Cultural tourism
Resource type: | Published: 2014