Karan Thompson guides us through the background and inception of the Tourism Toolkit for Ireland’s Cultural Experiences she created during 2012 for Fáilte Ireland – Ireland’s National Tourism Development agency. The Cultural Experiences Toolkit was designed as a resource for cultural organisations and individuals working in the cultural sector – e.g. those developing events and festivals, managing cultural attractions or cultural activities etc.
The approach used in the Toolkit is to provide the cultural provider with a practical guide and approach to developing a cultural tourism strategy, implementing it successfully and monitoring and evaluating its success over time. The information in the Toolkit provides a step-by-step approach to:
• Understanding cultural tourism and how it can benefit the cultural business,
• developing an understanding of the tourist visiting their region,
• gaining insights into the most effective ways to engage with the cultural tourist,
• data collection – key information to collect from the tourist ...