AMA Conference 2020

Developing Classical Music Audiences in Lancashire

Developing Classical Music Audiences in Lancashire

By Helen Dunnett

SUMMARY

A case study exploring Lancashire Classical Music Collaboration's ground-breaking partnership project between Halle, Royal Liverpool Philharmonic, Manchester Camerata orchestra, Preston Guild Hall, Blackburn King George's Hall and the Muni in Colne funded by Arts Council England.

Objectives

To reinvigorate lapsed and build new audiences for orchestral music in the region in order to build a more viable audience base for all the Lancashire Classical Music Collaboration partners.

This would be achieved through

  • Increasing audiences overall by 10% by the end of the project
  • To position the LCMC offer to grab the attention of new attenders, re-engage infrequent/lapsed attenders and turn current attenders into 'word of mouth' advocates
  • To recruit a range of partners to build a lasting legacy
  • To provide a range of value added activities
Browse by smart tags
Audience development
Resource type: Case studies | Published: 2016