Developing apps to raise awareness and drive exhibition attendance
Developing apps to raise awareness and drive exhibition attendance
By
Vicky Lee
SUMMARY
A case study following the development of the Museum of London's iPhone and iPad app to coincide with their Dickens and London exhibition. Explains the background to the project, the objectives behind creating an app, the process of building the app, and the outcomes. Discover what the museum discovered around app pricing and driving footfall to physical locations with a digital campaign.
The Dickens: Dark London app was undisputedly niche – graphic novels aren’t for everyone. But it worked far more successfully then we could have imagined because we produced something unique and innovative, which captured the imagination of press and public alike. Dickens: Dark London helped consolidate our reputation as a leader in the field of cultural apps, and it supported our ongoing efforts to reposition the Museum of London as a modern and dynamic destination.
Browse by smart tags
Apps Attendance Audience development Design Digital Digital marketing Illustration Mobile Museum Museums Resource type: Case studies | Published: 2013
