AMA Conference 2020

Delivering sessions for under-fives through play days

Delivering sessions for under-fives through play days

By Family and Childcare Trust
Family Arts Campaign

SUMMARY

Herbert Art Gallery & Museum in Coventry uses Play Day workshops as part of its family offer and aims to encourage creativity in early years through play in a safe, stimulating and imaginative environment. Play Days show family visitors that Herbert is committed to them from the outset, which in turn ensures a loyal audience in the future. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.

What went well…

  • This session provided the perfect opportunity to engage quite a niche (but potentially huge) audience with the museum in a positive and rewarding way. The attendance was very high, showing the interest in this type of session.
  • Marketing was key in attracting significant numbers of families to attend this first event. The event was featured in our Winter ‘What’s On’ guide which was distributed to key postcodes regionally, as well as on our fortnightly email newsletters and a small piece in the local press, but the real impact came from the use of Facebook.
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Resource type: Case studies | Published: 2014