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5th March 2014 Sara Lock

Customer service as competitive advantage

By: Chad M. Bauman


US-based arts marketing blogger (and Managing Director of Milwaukee Repertory Theater) Chad Bauman goes back to basics to remind us of the importance of good customer service, offering some simple yet ‘outside the box’ ideas on how to go one step further to ensure your customers have the best experience they possibly can; and proving that even when mistakes have been made – you can always turn them into a positive.

Arts organisations are charged with building communities. Communities are centered around relationships. We are in the relationship-building business. As such, we should approach each patron interaction from a position of "yes" rather than "no." Policies and procedures should be built with a focus on deepening our relationships within our communities. And each day as we go into work, we should look for opportunities to be awesome.

| Published:2014

Smart tags: customer service customer relationship marketing customer relationship management