Cultural Exchange – evaluation

Cultural Exchange – evaluation


Evaluation of the AMA's Cultural Exchange pilot programme, which took place with its Dutch sister organisation, GVR.

This report is the result of in-house evaluation for the AMA's Cultural Exchange pilot which took place with our sister organisation, GVR in the Netherlands.

A pilot programme took place whereby a selection of AMA & GVR members were paired up and then spent time at their respective workplaces.  The aim was to offer a ‘cultural exchange’, with participants gaining new perspectives from insights into how marketing the arts is carried out in each other’s country.

Looking to the future, this programme could be a starting point in fostering new links between International cultural organisations, and be extended over time to allow new relationships to develop between arts professionals worldwide.

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Resource type: | Published: 2012