Evaluation of the AMA’s Cultural Exchange pilot programme, which took place with its Dutch sister organisation, GVR.
This report is the result of in-house evaluation for the AMA's Cultural Exchange pilot which took place with our sister organisation, GVR in the Netherlands.
A pilot programme took place whereby a selection of AMA & GVR members were paired up and then spent time at their respective workplaces. The aim was to offer a ‘cultural exchange’, with participants gaining new perspectives from insights into how marketing the arts is carried out in each other’s country.
Looking to the future, this programme could be a starting point in fostering new links between International cultural organisations, and be extended over time to allow new relationships to develop between arts professionals worldwide.