Before diving into (or running away from) the latest technologies it is worth thinking strategically about how they can be used to extend or add value to your marketing activity. If you’re not already familiar with the new tool that you are considering, get online and try it out.
Increasing the interaction with your community is a great way to open your organisation up and gain visitor loyalty and new audiences, but it also increases expectations of input and communication in the future. There is no right and wrong, so don’t be afraid to add some new activity to your marketing plans. And do share your experiences with your colleagues so that the arts sector can learn and keep abreast of new developments!