Shoshana Fanizza of US consultancy Audience Development Specialists (ADS) considers the importance of creating programmes to connect with communities that link up with what’s already getting their attention in the world outside the arts. This short article has been adapted from the ADS blog and was originally posted in 2013.
Connecting the dots means that you connect your outreach program with something happening that makes perfect sense to connect with.
It is a matter of creating programs based on relevancy of what is already happening in our world. You connect yourself to something bigger that is already making an impact or is currently popular. Recently, I was thinking about fun ways to connect the dots using formats that are getting people engaged.