A vital moment of truth in devising and implementing a communication strategy is when the divide between thinking and theorising is crossed. So it’s time to put all the shining creative thoughts and ideas of the plan into practical action.
There’s a mantra in the world of project management that successful projects are delivered on time, on budget and on specification. But it seems clear to me that putting a communication (or any other) strategy into action successfully needs another trio of concerns: three factors that need to be skilfully managed to realise the strategy’s aims and message. Indeed these three are all about managing the use and deployment of differing sorts of resources. They are: • people • money • time.