In this article, Fern Potter likens fundraising to choreographing a dance – starting with a clear vision that is developed into a strategy that can be used to achieve your organisation’s fundraising goals. A good fundraising strategy can help fundraisers overcome the fear of asking people for money.
The classic definition of a fundraising strategy is that it is a process that starts with the question: what do you want to do and how will you achieve it? The strategy itself becomes an essential tool to achieve success as it focuses, prioritises and examines a range of ideas to reach your financial goal. Through writing it, you are pushed to assess all possibilities and funding opportunities.