AMA Conference 2020

Challenging our ideas on why people attend and participate

Challenging our ideas on why people attend and participate

By Orian Brook

SUMMARY

In this article the findings of audience research using statistical modelling may challenge some of our preconceptions about audience behaviour and the key indicators or drivers for attendance and participation. Orian Brook looks at a culture accessibility index, identifies the importance of higher education and commuting and the impact they have on different artforms.

Odds ratios: 10% increase in graduates attending, which accounts for 45% arts attendance. Only having a degree makes this significant difference. It is also interesting to look at the role of attenders in full time education as well. Arts attenders are under-represented among lower social classifications not because of socio-economics, but for other reasons.

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Accessibility Education Statistics
Resource type: | Published: 2013