AMA Conference 2020

Data-sharing case studies

Data-sharing case studies

By Pam Henderson
Heather Maitland

SUMMARY

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Resource sheet containing annotated case studies about data sharing between companies. This resource includes tips on how best to collaborate between different companies as well as information about data protection in the context of specific examples.  It's particularly relevant to touring companies and venues seeking to understand how who owns the customer data and how they might share it.

Our research shows that companies are most likely to get access to the personal and statistical data they ask for when there is a high level of trust and rapport between venue and company staff. Including clauses on data sharing in the contract appears to have little impact unless, as in this example, the company or promoter has considerable positional power.

Resource type: Guide/tools | Published: 2012