Canvas YouTube Playbook

Canvas YouTube Playbook

By Brave Bison


Optimise your YouTube channel and drive engagement with tips from the Canvas YouTube Playbook.

Channel optimisation

The home channel page should be treated as your shop window to the world and should be optimised for new viewers coming to your channel for the first time. They should be able to clearly understand what your channel is about and navigate to find all your content easily.

You have a number of branding assets and customisable areas available to you:

  • Channel Banner
  • Avatar
  • Channel Trailer/Featured Video
  • Description
  • Shelves
  • Featured Channels

YouTube Channel features annotated

YouTube Channel annotated features

Download the Playbook:
Canvas YouTube Playbook (PDF)

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Resource type: Guide/tools | Published: 2017