AMA Conference 2020

Business sponsorship: how it works

Business sponsorship: how it works

By Arts & Business

SUMMARY

Raising money in the form of sponsorship from a business is all about building relationships. This guide is intended as a brief introduction to sponsorship of the arts for galleries and museums. Guidance includes assessing your organisation, researching the market, making an approach and sources of further information and training.

In considering the time scale, remember most businesses plan their sponsorship budgets a year or more in advance, so your planning needs to begin well ahead of that. The basic steps for planning and executing a sponsorship programme are:

  • Assessing your organisation and identifying your requirements and resources
  • Developing a sponsorship package (or packages) with appropriate benefits
  • Researching the market
  • Making an approach.
Resource type: Guide/tools | Published: 2014