Beyond page views – measure what matters with Google Analytics 4 (GA4)

Beyond page views – measure what matters with Google Analytics 4 (GA4)


A playback pack from Digital Culture Network following their session at AMA's Digital Marketing Day 2023. Includes slides and templates plus an additional eight resources to help you maximize your use of Google Analytics 4 ( GA4 ).

Further information about the Digital Culture Network and additional resources about Google Analytics 4.

Digital Culture Network

Digital Culture Network provides free practical, on the ground help to develop the digital skills of the creative and culture sector. We offer one-to-one support to all organisations who are eligible for Arts Council England funding, as well as events, webinars and an online resource bank which are accessible to everyone. Our Tech Champions have specialist backgrounds in a range of digital specialisms, including data analytics, digital strategy, digital content, eCommerce, social media, email marketing, box office ticketing, customer relationship management (CRM), websites, search engine marketing and optimisation, digital accessibility and audience data.

  • Discuss your organisation’s digital ambitions
  • Tap into the Tech Champion’s digital expertise
  • Learn how the Digital Culture Network can support you further!

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Explore the Digital Culture Network Knowledge Hub

Beyond page views – measure what matters with Google Analytics 4

Google Analytics 4 Resources

Creative and cultural tech newsletters

If you are interested in keeping updated with digital things happening across the sector, there are lots of useful bits of news, events and content being collated and shared in some fantastic newsletters.

Here are some Digital Culture Network recommend subscribing to, listed in alphabetical order:

Cog News

A round-up of recent activity and announcements about upcoming Breakfast Briefings (monthly, Zoom-based sessions with arts leaders and creative thinkers.) from the team at Cog,  Subscribe to Cog News

Cultural Content

Highlighting digital content goodness from around the cultural sector. An email from One Further. Written by Georgina Brooke and occasional guests. Subscribe to Cultural Content

Cultural Digital

Rounding up all the digital and tech developments that Chris Unitt (One Further) comes across in the world of the arts, museums, culture, heritage, and creativity. Subscribe to Cultural Digital


A monthly newsletter with resource updates from the Arts Marketing Association’s CultureHive, the free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you. Subscribe to CultureHive

Digital Culture Network

A monthly newsletter with all the latest news, resources and events from the Tech Champions and Digital Culture Network team. Subscribe to Digital Culture Network

Digital Things

A bimonthly newsletter from Alec Ward (Culture24) covering a whole range of topics around digital technology and digital engagement within arts and culture. Subscribe to Digital Things

Digital Snapshot

Sent every two weeks by The Audience Agency with the the latest digital news, ideas, tips and guidance for the arts, culture, museums and heritage world. Subscribe to Digital Snapshot

Digital Works

The newsletter from Katie Moffat (Substrakt) that is part of their programme of free talks, podcasts and other content, bringing arts, culture, museums and heritage professionals together to talk all things digital. Subscribe to Digital Works


A regular newsletter from Supercool with sector news, links to handy resources – and invitations to free Supercool SessionsSubscribe to Supercool

The Bottom Line

A regular newsletter from the Association for Cultural Enterprises with the latest events, resources and job opportunities related to commercial best practices. Subscribe to The Bottom Line

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This resource was created to share learnings from a sponsored session at AMA's Digital Marketing Day 2023 


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Data Digital GA4 Google Analytics Insight
Resource type: Guide/tools | Published: 2023