Audiences at the Heart: Substrakt collection
Audiences at the Heart: Substrakt collection
A collection of resources by Substrakt, from showing your organisation's impact on your website to content accessibility and a guide to micro copy. Substrakt designs and builds websites and digital products alongside providing strategic consultancy, training and support services. A Supporting Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.
Stop relying on your annual report: how to talk about your organisation's impact on your website
Arts and cultural organisations have powerful stories to tell about the work they do and the communities they impact. And the website is a prime spot for a lot of this content. Using best-in-class examples, this short article guides you through an approach to developing impact stories that starts with the content purpose.
- Why cultural organisations report on impact
- Stories that fulfil a legal or funding obligation
- Stories that help to build trust and credibility with examples from the RSC, National Theatre, Almeida Theatre
- Stories that are untended to grow revenue and support with examples from the Sydney Opera House
- Website placement framing and formats with examples from This Girl Can
Go to How to talk about your organisation's impact on your website
Content accessibility: 5 common mistakes and a checklist for avoiding them
An accessible website is essential for anyone using assistive technology. But it benefits all users. Good accessibility is good usability. And content plays an important part in ensuring a website is accessible.
Content is just one element of a website’s accessibility. But it’s probably the part that you have the most control over. Some accessibility issues will need to be fixed by a designer (for example, the colour options that are available to you) or a developer (for example, whether the navigation can be accessed with a keyboard).
In this article, Zosia from Substrakt explains the most common issues that make website content inaccessible and shares some examples of good content accessibility. At the end, there’s a checklist to keep you on track.
Sections include:
- Complex language
- Heading structure
- Missing image alt text
- PDFs
- Link text
Plus a handy content accessibility checklist
Go to Content accessibility: 5 common mistakes and a checklist for avoiding them
Microcopy for the arts: a quick guide
Delightful digital experiences are often characterised by ease of use and simple, seamless design. And while these characteristics are undoubtedly important, what really makes a great digital product stand out is its ability to move beyond the digital and transactional realm, towards an experience that feels distinctly human. And that’s where microcopy comes in.
Product designers and UX writers understand the value of microcopy to improve the quality of the user experience. I'd like to advocate for digital and content people in the arts to take inspiration from these experts. Because a short bit of copy can go a really long way. This short article will guide you through some definitions, explain what microcopy can do for you and help you get started.
Sections include:
- What is microcopy?
- The functional approach
- The conversational approach
- The playful approach
- 5 tips to get started with microcopy
Go to Microcopy for the arts: a quick read
Articles written by Zosia, Content Strategist at Substrakt.
A Supporting Sponsor of Audiences at the Heart, AMA Conference 2023, Leeds.
