The arts provide an effective way to reach and influence senior clients and other key decision-makers. This guide presents real-life case studies that show that for a modest outlay the arts are powerful generators of goodwill. Their image of creativity, innovation, quality, social responsibility and trust is one that businesses themselves wish to project.
Citigroup wished to strengthen their corporate identity after a period of merging acquisitions. They sponsored the Aldeburgh Festival which provided the opportunity to entertain high profile clients in a unique setting. Many of these senior clients tend to be blasé about normal corporate fare. The sponsorship provided the peaceful and relaxing venue of Snape Maltings and picnics on the beach and visits to artists’ studios and galleries as well as attendance at concerts. The weekend left a lasting memory for Chairs and CEOs of major companies and their partners.