Employer’s toolkit for implementing the Arts Marketing Standards within an organisation.
These are intended as a tool for the arts sector to help us to work¬†together to raise standards of marketing, management and audience¬†development and to continue to improve our ability as a sector to bring art¬†and audiences together.
This booklet outlines how the standards might be used by those working as¬†employers of arts marketers within cultural organisations across the UK to:
- Plan the marketing role(s) and job descriptions needed in your¬†organisation.
- Carry out a performance review, building understanding of where the¬†current strengths and skills are within your marketing team and gain a¬†clearer insight into skills gaps within the team
- Input into appraisals and planning of staff training and development.