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Arts Marketing Standards, Employer's Toolkit

Arts Marketing Standards, Employer's Toolkit


Employer's toolkit for implementing the Arts Marketing Standards within an organisation. These are intended as a tool for the arts sector to help us to work together to raise standards of marketing, management and audience development and to continue to improve our ability as a sector to bring art and audiences together.

This booklet outlines how the standards might be used by those working as employers of arts marketers within cultural organisations across the UK to:

  • Plan the marketing role(s) and job descriptions needed in your organisation.
  • Carry out a performance review, building understanding of where the current strengths and skills are within your marketing team and gain a clearer insight into skills gaps within the team
  • Input into appraisals and planning of staff training and development.
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Resource type: Guide/tools | Published: 2012