AMA Conference 2015 Advanced Arena Collection

AMA Conference 2015 Advanced Arena Collection

By Kate Feld


This AMA conference 2015 collection explores big data, embedding digital experimentation and the cultural organisation of the future.

Introducing The Advanced Arena Breakout Collection

The AMA conference 2015 brought together 650 inquiring minds working across the arts, culture and heritage sector to share ideas, insights and inspiration about our future relationships with audiences.

The keynote presentations were complemented by a range of breakout sessions that allowed delegates to look at the areas that interested them in more detail and at a level that suited them.

This collection brings you transcripts from the Advanced Arena.

The Advanced Arena included master classes and discussions for senior managers, heads of department, directors and those of a similar level.


  • Be audacious: embedding digital experimentation
  • It's not how big your data is... it's what you do with your data that matters
  • Big data and the cultural organisation of the future
  • Digital transformation

The Breakouts took place at Stay Curious AMA Conference 2015 at Birmingham Repertory Theatre on Wednesday 22 and Thursday 23 July 2015.

Download the report to read more

Resource type: | Published: 2016