Ahead of the Game
Ahead of the Game
SUMMARY
A report on the Arts Marketing Association symposium, 29-30 April 2004. The symposium aimed to consider who or what the arts are competing for, and, if competition is appropriate, whether the arts are as competitive as they might be.
This symposium aimed to consider who or what the arts are competing against and for, and, if competition is appropriate, whether the arts are as competitive as they might be. But by the end of the twenty-four hours delegates had explored a wide range of subjects in this context:
- The health of the arts industry as a whole
- The fitness for purpose of our organisations and marketing
- The well-being of our audiences
