A guide to fundraising via social media

A guide to fundraising via social media

By Arts & Business


Facebook, Twitter, YouTube, the mobile internet and online giving markets are all examined in this short guide on how to use social media for fundraising purposes. Facts, figures and features are shown in table format, together with points on why an arts organisation should get involved. Some digital fundraising examples are also provided.

Facebook features

Groups and Like application: find, create and engage in dialogue with niche communities of potential donors and your audience

Create links to content you feel proud about, that are easy for them to share and forward

Causes: people group together around issues that are passionate about. Explore the possibilities of turning ‘Cause friends’ into active donors

Resource type: Guide/tools | Published: 2014